This review is for the 2nd Edition. This book rocks. It's pretty much your step-by-step guide for success in indie publishing.
I can't wait to put it all to the test later this year.
I got this book as part of the Indie Power Pack, but it's worth buying at full price. Of the three books in the pack, this book is much more straightforward and rambles a LOT less than [b:Write. Publish. Repeat.|19173266|Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success)|Sean Platt|https://d.gr-assets.com/books/1386152927s/19173266.jpg|27214781] and is specifically geared toward fiction writers, unlike [b:How To Market A Book|18135290|How To Market A Book|J.F. Penn|https://d.gr-assets.com/books/1372403900s/18135290.jpg|25475736].
I will say that it gets off to a slow start if, like me, you're already sold on the idea of indie publishing. The first chapter or so is devoted to explaining why you should indie publish and myths of self-publishing, but I found it interesting anyway. You may just want to skip those sections and jump into the meat and potatoes of the book.
I found the following sections most helpful:
Pricing to Sell
Developing a Sticky Readership
Kickstart Your Sales
Appendix A: Publishing Checklist
Appendix C: Let's Get Physical (Print)
Appendix D: Shorter Stories
Appendix E: Reviews
Essentially... the whole thing! Pick this up if you intend to publish anytime soon!